Richard Branson has launched yet another business – Virgin Sport.
In his blog, Branson says “Virgin Sport aims to change the health and wellness game for good”.
He makes it clear that it will be focused on the burgeoning area of amateur sports.
“Virgin Sport will expand the reach of mass participatory events in running, cycling and other formats,’’ he says “We’re big believers in having fun while making a difference, so Virgin Sport will make this possible on a large scale by encouraging participants to raise millions of dollars for charity.”
.Virgin Sport will have its headquarters in New York and launch in the UK before expanding into other areas like Australia and South Africa.
Mary Wittenberg from New York Road Runners, the group that organises the New York City marathon, has been announced as the global CEO.