Qantas has joined forces with NIB to offer health insurance products tied in with the carrier’s frequent flyer program.
Qantas chief executive officer Alan Joyce said the Qantas Loyalty program had become something that influenced the purchasing decisions of people through much sought-after Qantas points.
“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer,’’ Mr Joyce said.
“By partnering with NIB, we believe there is a huge opportunity to do the same thing in the $19 billion private health insurance market and drive significant growth for the Loyalty business.”
Under the plan, NIB will provide its health insurance, risk assessment and underwriting capability while Qantas Loyalty will provide the marketing, data and customer retention expertise.
The Qantas Assure-branded health insurance products will also come with the ability to earn Qantas points through the Qantas Frequent Flyer program. The parties will share value equally.