Penfolds wine-making expands to the US

Australian wine giant Penfolds will be extending its influence to the United States and will be making wine from the grapes in California’s Napa Valley from the 2018 harvest.

Penfolds, part of the Treasury Wine Estates stable, will be offering its US sourced wines in 2022.

“Our Penfolds House Style certainly allows and embraces the freedom to explore premium viticultural regions across the world,” Penfolds chief winemaker Peter Gago said.

He said the company already had links with the Napa with vine cuttings brought to Adelaide by Dr. Christopher and Mary Penfold in 1844, and more recently Kalimna cuttings taken to Camatta Hills vineyards in California in the 1990s.

“The Penfolds winemaking team is delighted to engage in a profound expansion of our core range, while preserving Penfolds DNA and at the same time, building upon the creativity, ingenuity and boldness of our winemaking ancestry. This will broaden our base and help future-proof Penfolds,” Mr Gago said.

TWE’s chief executive Michael Clarke said the change positioned the company for “long term, sustainable growth…as we broaden brand appeal and offerings to consumers around the world.”

“Multi- region and multi-country sourcing brings excitement and energy into established brands and at the same time, strengthens TWE’s ability to deliver consistent, quality wine year on year; regardless of vintage variation,” Mr Clarke said.

An award winning author and journalist, commentator, lecturer, and speaker, Leon is a freelance business journalist who covers a range of areas including politics, strategy, globalization, leadership and all the big trends ahead. His main skill is summing up all the news that’s around. For the last 30 years, his main focus has been on management issues. He also produces two podcasts for RMIT University, Talking Business and Talking Technology. Leon has worked for Fairfax, News Limited, AAP and the Herald and Weekly Times.

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