Nestle in India is in deep trouble after the food safety regulator banned Maggi noodles, which Nestle owns, for containing too much lead.
As a result, Nestle had to burn $50 million worth of Noodles.
The regulator has accused Nestle of not complying with the country’s food safety laws. For its part, Nestle says the noodles are perfectly safe and it’s just a matter of interpretation of the law.
But to stay nice with the regulators, it’s been burning the noodles in concrete incinerators around the country.
It’s a big setback for Nestle which has been selling noodles in India for three decades now and has an 80 per cent market share. A consumer survey has identified Nestle noodles as one of India’s five most trusted brands.
Add to that another controversy this week when live worms were found in a Nestle Cerelac baby food packet in the Indian state of Tamil Nadu.