Lidl to take on Australian supermarkets

Lidl to take on Australian supermarkets

Move over Coles, Woolworths, IGA, Aldi and Costco: fast growing discount German supermarket chain Lidl is planning to enter the Australian grocery market.

Lidl, ranked by Deloitte as the fourth-biggest retailer in the world with nearly $US100 billion ($128bn) in annual sales, has applied to trademarks registry IP Australia for trademarks covering supermarket products.

The Australian repors that Lidl is seeking to protect trademarks covering meat, dairy, fruit and vegetable products as well as cooking equipment, alcohol, stationery, furniture, paints, laundry. cleaning ­liquids, tools, camping equipment, household utensils, clothing, coffee, pastry and jams.

According to the newspaper, Lidl has also been in contact with logistics suppliers.

Crowned this week as Grocer of the Year in the UK, Lidl has a simple down to earth four word slogan: Where quality is cheaper.

Lidl’s entry into Australia will force the other supermarket chains to drop their prices much in the same way that Aldi forced Coles and Woolworths to change their business models.



An award winning author and journalist, commentator, lecturer, and speaker, Leon is a freelance business journalist who covers a range of areas including politics, strategy, globalization, leadership and all the big trends ahead. His main skill is summing up all the news that’s around. For the last 30 years, his main focus has been on management issues. He also produces two podcasts for RMIT University, Talking Business and Talking Technology. Leon has worked for Fairfax, News Limited, AAP and the Herald and Weekly Times.


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