Ready to go software streamlining business

Praveen Reddy, the chief executive at enterprise management software firm Periscope Corporation focuses on putting the clients in the driver’s seat. That, he tells Business First, is why Periscope is so unique.

Periscope is not just about making organisations more efficient. It’s about making them more effective. It does this through a software platform to manage every aspect of a client’s business, in the way the client wants.

“What we want to do is have our software driven by our clients, and that ensures that we are responding to a client need and that it is business relevant,” says Periscope Corporation’s Praveen Reddy.

It is important here to understand exactly what Periscope Corporation does.

This Australian owned and operated company enables businesses to connect easily through a company’s unique internet portal, it’s software can be designed to assign staff specific positions in the system, so that everybody sees only what they need to, improving efficiency and accountability. It can seamlessly reflect the HR function, so when someone leaves, the manager is automatically put into that position until the position is filled.

The beauty of the software is that it can be configured to suit any specific business with workflows, dashboards and reports that are tailored to their exact needs. The software is used for traditional governance functions, as well as a wide variety of other applications such as strategic and business planning.

Essentially, Periscope software can be used on all devices, making integrated business management a seamless operation.

“Ultimately when you look at organisations, it’s really about them looking for efficiency. But more importantly, they also want to be more effective. Our software can really make an impact on this. Usually organisations start on the efficiency side, but as they build a portfolio of data sets, they want to look at what trends we’re seeing in the organisation and improve the way they conduct their business.”

By way of example, Reddy tells the story of a client who sits quite separate from the operational part of their organisation. Reddy says he was talking to the client about the data sets that they had, and the spike in complaints at a specific time every year.

The software enabled the company to recognise the causes and move from efficient processing of complaints to effective practices to prevent the complaints in the first place.

It is also helping businesses move into new work paradigms. Mobile devices have really taken off in the last couple of years. Employees are bringing devices into organisations and there’s been a real merging of what’s corporate and what’s personal. Portability is now something that organisations are really looking for, Reddy says.

“They are looking for work from home flexibility, but also the ability to take that flexibility out on site. That’s where, again, we’ve really worked very hard as an organisation on trying to support that portability and the way the workforce has evolved over the last couple of years.”

Periscope’s self contained software is built around auditing principles. It started as a tracking system where clients had an obligation or requirement and tracked it against time. They would have accountabilities against those actions.  However the software now has much more complex calculations, intuitive workflows, and data through dashboarding.

“People aren’t just looking for a replacement for a spreadsheet, they’re actually looking for business intelligence coming from the software. And so again, that’s helped drive us, it’s helped us understand the needs of business. We have seen many dashboarding applications that organisations are using to determine datasets Periscope actually tells them about the business, and what they can do with that information. And there’s no doubt that’s where we’ve really evolved significantly.”

Another point that differentiates Periscope is that it runs one version of the software. And that’s very much for the benefit of clients because when there’s an issue, then it’s an issue for everyone and addressed and fixed across the board.

Reddy refers to this approach as a “pseudo-socialist environment where if we do a development for a particular client that’s going to benefit all clients, they all get it. And so for us that’s really important.”

Also important is client feedback as it is clients who influence the development of  the product. Periscope sit down with the client to build what they want, or they can build it themselves. Empowerment is a really important aspect of what Periscope do and therefore they run training courses for clients so they can go off and build their own forms.

The reason for this: “I always hated the principle of being held hostage to a third-party vendor for even the simplest of changes,” Reddy says.

Periscope has built up a sizeable client base over the years across industries. They now have companies and governments across the eastern Australian seaboard, South Australia and Tasmania.

“We’ve seen an increasing interest from the not-for-profit sector, driven by the need for better governance and better systems as a result of the national disability insurance scheme (NDIS). It’s very much about moving from the block funding from government, to a pay for service, and some of those fees are very tight in terms of being able to deliver that service, so you have to be able to find some efficiencies through your whole supply chain in the organisation.”

Reddy is acutely aware of these NDIS challenges, as he sits on the board of VicDeaf, an organisation that itself is repositioning to be an NDIS provider of choice.

The key for Periscope is driving clients’ success.

“When we see our clients’ success and recognition of their staff,  we know we’ve played a small part in that and that’s probably one of our biggest accomplishments,” says Reddy proudly.

“A number of clients have won awards for the use of the product  in  conjunction  with a board or governance aspect of the organisation that they wanted to showcase. We love that acknowledgement.”

Today Periscope Corporation is looking at the breadth of the footprint in organisations and taking away old spreadsheets and other applications that were just used for one-off purposes, and incorporate them into one system. Periscope is also working with trusted resellers, who can support their own businesses, so that the software’s distribution network is enhanced.

It’s a good model and clearly  a successful one and as business needs continue to evolve as business practices change, Periscope Corporation want to be there to help businesses make the transition easier.


Business First is a peer-to-peer magazine: written by CEOs and other high level executives, with interviews with some of the country’s best leaders.

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