Confirmed: Amazon Retail is coming to Australia

Confirmed: Amazon Retail is coming to Australia
It’s official: Amazon is rolling out its operations in Australia.

The retail giant is inviting other retailers to sign up and sell their products on its web site.

“We are excited to bring the Amazon Marketplace to Australia next … Become a seller on the Amazon Australia Marketplace and put Amazon’s e-commerce expertise to work for your business,” Amazon said.

“Amazon Web Services launched an Australian region in 2012, we launched a Kindle Store on in 2013, and we now have almost 1000 employees in the country.

“The next step is to bring a retail offering to Australia, and we are making those plans now.

“We are excited to bring thousands of new jobs to Australia, millions of dollars in additional investment, and to empower small Australian businesses through Amazon Marketplace.”

The next stage for Amazon is to negotiate with suppliers, property owners and logistics providers and advertise for staff.

The website on Thursday morning already had a banner proclaiming: “Amazon Marketplace is coming soon to Australia. Sign up to learn more about how you can start selling to millions of Australians with Amazon.”

Amazon Marketplace enables third-party sellers to sell their own products alongside Amazon products.

Amazon’s clout in books, consumer electronics, clothing and sporting goods is expected to put pressure on Australian retailers like Harvey Norman, JB Hi Fi, Dymocks, Myer, Super Retail, Big W and Target.

Amazon might also team up with Australian food wholesalers and independent retailers when it launches Amazon Fresh to speed up delivery of fresh food.


Business First is a peer-to-peer magazine: written by CEOs and other high level executives, with interviews with some of the country’s best leaders.

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