Category: Communication

Content marketing trends

Content marketing trends

On first impressions, fewer Australian companies might be using content marketing. Research released by the Content Marketing Institute...

Podcasting the next big thing for marketing

Podcasting the next big thing for marketing

A growing number of marketers have identified podcasting as the new trend in advertising. A US survey by conducted by Advertiser...

Social media more effective than traditional marketing survey

Social media more effective than traditional marketing: survey

Sponsored social media is more successful than traditional marketing approaches, according to a survey. The survey of marketing executives...

Zuckerberg to take paternity leave

Zuckerberg to take paternity leave

Facebook founder Mark Zuckerberg is taking two months paternity leave. Naturally, Zuckerberg announced the news on Facebook. “This is a...

Marketers deal with Paris tragedy

Marketers deal with Paris tragedy

Marketing departments around the world have responded to the terrorist attacks in Paris on Friday that left 129 people dead. As an Eiffel...

Mobiles growth drives Optus $426 million profit

Mobiles growth drives Optus $426 million profit

Optus net profit for the six months to September 30 surged 8.3 per cent to $426 million on the back of its mobiles business. The...

Twitter is the new soapbox for traders

By Olly Wilton (@ollywilton), Twitter Australia. The Rookie, The Aspirant and The Brand Builder Not so long ago, trading was based on open...

Blocking trackers with Mozilla

Blocking trackers with Mozilla

Mozilla’s Tracking Protection feature in its new version of Firefox has big implications for advertisers. What it does is let the user...

Fast food ads draw kids

Fast food ads draw kids

A new study has found that fast food ads do exactly what they’re supposed to do: they attract kids The study, published in the Journal of...

Facebook launches Slideshow

Facebook launches Slideshow

Facebook has a new ad unit called Slideshow to help it take advertising to high growth emerging markets like Nigeria and the Philippines...