Category: Marketing

Content marketing trends

Content marketing trends

On first impressions, fewer Australian companies might be using content marketing. Research released by the Content Marketing Institute...

Podcasting the next big thing for marketing

Podcasting the next big thing for marketing

A growing number of marketers have identified podcasting as the new trend in advertising. A US survey by conducted by Advertiser...

ACCC fines Chemist Warehouse $34,200

ACCC fines Chemist Warehouse $34,200

The Australian Competition and Consumer Commission has slapped a $34.200 fine on the Epharmacy Group, owner of websites for Chemist...

Social media more effective than traditional marketing survey

Social media more effective than traditional marketing: survey

Sponsored social media is more successful than traditional marketing approaches, according to a survey. The survey of marketing executives...

Pepsi enters the smart phone market

Pepsi enters the smart phone market

It’s official: Pepsi is entering the mobile market and no, it’s not for a drinks campaign. Pepsi Co and its hardware partners, are...

Aston Martin the top James Bond brand

Aston Martin: the top James Bond brand

Marketing technology company Amobee has done an assessment of what brands are most associated with the latest James Bond Spectre. Not...

IBM Watson Trend App points shoppers in the right direction

IBM Watson Trend App points shoppers in the right direction

IBM has introduced a new app called Watson Trend designed to identify all the latest trends and products hitting the market. Released just...

Google + is reborn

Google + is reborn

The reports of the death of Google + have been exaggerated. Well, kind of. Back in July, Google seeing that Google + was not as successful...

The marketing campaign that changed David Hasselhoff’s name

In what has to be one of the funniest marketing stunts yet, Australian telecommunications company amaysim launched a campaign that changed...

Video streaming is booming

Video streaming is booming

A report from the Australian Communications and Media Authority (ACMA) shows that 3.2 million Australians, 17 per cent of the population,...