Category: Marketing

$620 million worth of unwanted Christmas presents pile up

Now that the Christmas is over, Gumtree is selling all those unwanted Christmas presents And there’s plenty of them. Gumtree estimates...

Understanding the Importance of Independent Website and Digital Channel Reviews

Current research data shows that despite there being an overwhelming need for and competitive advantage that a dynamic web presence...

8 Tips On Using Review Sites To Reach Customers

For many business owners, digital marketing can be a confusing minefield of jargon, expenses, and time-consuming tasks. You may know that...

Golden rules for customer service on social media

Social media engagement is vital for businesses. Not only can it provide valuable feedback, it can also build a solid reputation for the...

Ad growth drives Facebook profit surge

Ad growth drives Facebook profit surge

Facebook revenues have soared 52 per cent, driven by its new mobile ad products and the ever increasing popularity of video ads....

Olympics and US election to drive global ad spend

Olympics and US election to drive global ad spend

Global advertising will grow by 4.5 per cent to US$538 billion in 2016, according to a new study from Carat.  The big drivers of the ad...

Kellog’s multi-million Australian campaign

Kellogg’s multi-million Australian campaign

Kellogg, through its special K brand, has launched a multi-million dollar campaign to improve women’s body image. The ad, launched during...

McDonalds makeover

McDonalds makeover

McDonalds is making its packaging look trendy and with it. To make the burger chain and Golden Arches look more with it, the company is...

Number of business Facebook pages reaches 50 million

Number of business Facebook pages reaches 50 million

Facebook is attracting more small and medium sized businesses to its platform and has announced there are now more than 50 million business...

Digital radio powers ahead

Digital radio powers ahead

More Australians are taking to digital radio. New figures from GfK show that four out of 10 people in capital cities with access to a DAB+...