Category: Marketing

Preparing for the digital future

Marek Kowalkiewicz has an agenda: to create a thriving future for his children...

Why social media is now traditional media

48% of small businesses and 79% of large companies are currently using social media to promote their brand...

Influencer Marketing Predictions for 2017

With an average ROI (return on investment) of $6.50 for every $1 investment, there’s little wonder why brands are choosing to integrate...

Corporate marketing trends for 2017

If 2016 was the year Chief Marketing Officers and marketing teams got their tech stacks bedded down, 2017 is the year to get your data...

$620 million worth of unwanted Christmas presents pile up

Now that the Christmas is over, Gumtree is selling all those unwanted Christmas presents And there’s plenty of them. Gumtree estimates...

Understanding the Importance of Independent Website and Digital Channel Reviews

Current research data shows that despite there being an overwhelming need for and competitive advantage that a dynamic web presence...

8 Tips On Using Review Sites To Reach Customers

For many business owners, digital marketing can be a confusing minefield of jargon, expenses, and time-consuming tasks. You may know that...

Golden rules for customer service on social media

Social media engagement is vital for businesses. Not only can it provide valuable feedback, it can also build a solid reputation for the...

Ad growth drives Facebook profit surge

Ad growth drives Facebook profit surge

Facebook revenues have soared 52 per cent, driven by its new mobile ad products and the ever increasing popularity of video ads....

Olympics and US election to drive global ad spend

Olympics and US election to drive global ad spend

Global advertising will grow by 4.5 per cent to US$538 billion in 2016, according to a new study from Carat.  The big drivers of the ad...