Category: Marketing

5 New Truths of Digital Marketing for Any Business

Over the past few years, digital marketing has encountered rapid advancements, forever changing the world of marketing as we know it. As a...

How to build an authentic brand online

As the founder and CEO of digital marketing agency Menace Group as well as an Author, Entrepreneur, Startup Investor and Marketer I’m...

What is influencer marketing and is it right for my brand

‘Influencers’ have dramatically changed the marketing landscape in the last number of years. Time and time again, it has proven to be...

How to create a high performance SMS marketing campaign for your business

SMS has been a solid communication tool since its inception in the 1990s. Its appeal lies in its simplicity – a short message delivered...

Preparing for the digital future

Marek Kowalkiewicz has an agenda: to create a thriving future...

Preparing for the digital future

Marek Kowalkiewicz has an agenda: to create a thriving future for his children...

Why social media is now traditional media

48% of small businesses and 79% of large companies are currently using social media to promote their brand...

Influencer Marketing Predictions for 2017

With an average ROI (return on investment) of $6.50 for every $1 investment, there’s little wonder why brands are choosing to integrate...

Corporate marketing trends for 2017

If 2016 was the year Chief Marketing Officers and marketing teams got their tech stacks bedded down, 2017 is the year to get your data...

$620 million worth of unwanted Christmas presents pile up

Now that the Christmas is over, Gumtree is selling all those unwanted Christmas presents And there’s plenty of them. Gumtree estimates...