Apple’s new iPhone

Apple has unveiled the new iPhone X, pronounced as 10, marking the 10th anniversary of the iPhone’s launch. It will sell for $US999. 

As Apple’s first major redesign since 2014, the new phone is a significant upgrade to the iPhone 7 line and will come in 64 GB and 256 GB storage versions.

Using a new kind of technology called OLED allowing for richer colours, the new screen is 5.8 inches, versus the iPhone 7’s 4.7 inches, and it is 2436 x 1125 pixels.

Apple says the battery lasts two hours longer than the iPhone 7.

While the Phone 7 is available in Jet Black, Black, Silver, Gold, Rose Gold and Red, the Phone X is launching in Space Grey and Silver.

The iPhone X will also have an improved rear camera with two 12-megapixel sensors and an improved flash.

Also, there’s no home button. To wake the phone, just tap the screen.

The fingerprint sensor is replaced by Face ID so the iPhone is unlocked when you look at it.

The iPhone is critically important for Apple, representing almost two-thirds of the company’s total sales.

Apple says pre-orders start on October 27.

The phone will be available beginning November 3.

Business First is a peer-to-peer magazine: written by CEOs and other high level executives, with interviews with some of the country’s best leaders.

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